Named one of the best ways to “Jazz up Your Site”
Atlanta, January 31, 2008 — Pardot LLC and Prospect Insight, its marketing automation solution, are featured in the February 2008 issue of Inc. Magazine. In an article entitled “The New Basics of Marketing,” Pardot is mentioned as one of the best ways a company can “jazz up” its website. The article is featured on the cover of the magazine and is part of “A Complete Guide to Marketing in the Digital Age.”
The article states, “In a perfect world, you would know exactly who was visiting your site, obtain those visitors’ contact information, and have a salesperson follow up. That’s not yet possible today, but there are a number of new services designed to help a small company customize its pitch.
“For example, Pardot, an Atlanta-based company, collects data about website visitors from a form they complete and from their click habits. It then cross-references visitors’ IP addresses against the American Registry for Internet Numbers and listings from outfits like Dun & Bradstreet and assigns a letter grade to each visitor.
“An employee of an established company who clicks on things like pricing information or views information about your management team will get a higher grade than the average site visitor. Salespeople can then pursue the customers who appear to be the most likely to buy, either because of who they are or where they clicked on your site. The service starts at $150 a month.”
The article can be found on page 76 of the February 2008 issue.
“To be recognized by Inc. Magazine is an honor for our company. It speaks highly of Prospect Insight and its value to a company’s web marketing efforts,” said Adam Blitzer, vice president of marketing at Pardot.
Prospect Insight maximizes efficiency for companies with multi-touch sales cycles by showing sales teams how to best spend their time. Pardot offers an industry-first money-back guarantee that clients’ sales pipelines will increase during their first three months of product use.
To learn more about Prospect Insight, sign up for a test drive, or schedule a product demonstration, please visit salesforce.com AppExchange partner. The AppExchange is an eco-system for approved applications that integrate with the CRM platform.
Pardot, an independent subsidiary of Inc. 500 content management provider Hannon Hill Corporation, provides on-demand interactive marketing solutions. Prospect Insight, Pardot’s marketing suite, has been well received by clients due to its rich feature set, ease of use, and flexibility.
Pardot was founded in 2006 and is headquartered in Atlanta, GA.