Pardot Debuts New Features at Dreamforce ’09,’s User and Developer Conference

San Francisco – Dreamforce Conference – Nov. 11, 2009 — Pardot, ranked #1 in lead management automation total cost of ownership by top analyst firm Forrester Research in the September 2009 report “B2B Lead Management Automation Market Overview,” will showcase Prospect Insight and debut the new LeadDeck Prospect Monitor application at Dreamforce 2009,’s user and developer conference, held Nov. 17-20 in San Francisco. LeadDeck is a desktop application that works with Pardot to provide sales and marketing teams with real-time alerts of visitor and prospect activity from their desktop.

When visitors or prospects take action on the company web site, LeadDeck will pop-up small, unobtrusive notifications on the user’s desktop, allowing them to quickly access more information on their active prospects. From the LeadDeck screen users can send emails in one click, quickly jump to the lead’s Jigsaw or LinkedIn profile, view the prospect in Salesforce CRM or drill into a record to view detailed browsing activities. LeadDeck is an Adobe Air application free to all Prospect Insight users.

Pardot provides B2B marketing teams with easy-to-use tools that empower marketers to build and manage online marketing campaigns without the intervention of the IT department. Using tools like the drag-and-drop landing page builder and step-by-step wizards, customers can quickly create online demand generation campaigns, bringing in hundreds of new leads. Customizable lead scoring and grading mean qualified leads rise to the top and can be automatically assigned to the appropriate sales representative. Prospect Insight is a certified AppExchange partner and integrates with Salesforce CRM as well as other select CRM vendors for a hassle-free hand-off from the marketing team to the sales team.

With Prospect Insight’s integration users can:

  • Assign leads to sales reps or queues and enter them as new leads;
  • De-duplicate leads before entering new records;
  • View all prospect activities within the lead or contact record;
  • Sort contacts in Salesforce CRM by Prospect Insight score and grade;
  • Sync list and drip marketing emails sent from Prospect Insight into the appropriate contact record;
  • Send emails from Outlook, Thunderbird, or Apple Mail plug-ins and sync them with Salesforce CRM;
  • Continuously sync contact information between the two systems to ensure data is up-to-date;
  • Sync opportunity data from Salesforce CRM to Prospect Insight to determine marketing ROI; and
  • Access the entire Prospect Insight application from within Salesforce CRM.

“We are excited to return to Dreamforce and showcase Pardot to Salesforce CRM users,” says Adam Blitzer, vice president of marketing, Pardot. “We have some innovative new features to unveil, including LeadDeck. We think Pardot’s marketing automation suite can take lead generation to the next level for many of the small and medium-sized businesses that are already using Salesforce CRM to manage their sales and marketing strategy.”

Pardot enables collaboration between marketing and sales departments, creating a seamless, ROI-driven marketing and sales pipeline. The marketing team is able to nurture inbound leads until they are sales ready, allowing the sales team to focus on closing their hottest prospects. Integration and single sign-on with the CRM system increases sales adoption as representatives can access valuable prospect tracking information in the already familiar CRM interface. With micro-level tracking, sales representatives are presented with a detailed account of a lead’s online activity, allowing them to craft a perfectly tailored pitch that leads to increased sales.

About Pardot
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot’s lead management software, features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Named number one in total cost of ownership by Forrester Research, Pardot’s pricing plans start as low as $500 per month and plans do not require contracts.