Pardot Completes Record Quarter, Grabs Greater Share of SMB Marketing Automation Market

Pardot Completes Record Quarter, Grabs Greater Share of SMB Marketing Automation Software Market

As Competitors Battle for Enterprise, Pardot Continues SMB Domination, Adding 104 Clients in Q1 2011

Pardot, the fastest-growing provider of cloud marketing automation software for SMBs, today announced the addition of 104 clients in Q1 2011 – the company’s most successful quarter to date. Pardot now has more than 500 SMB clients and aggressively expanded its product, customer and geographic footprints during the first quarter.

“The rapid growth of our client base reflects the fact that SMBs are getting serious about increasing their return on marketing spend,” says Adam Blitzer, COO and co-founder of Pardot. “For a small monthly fee, SMBs using Pardot can identify a greater number of more qualified sales leads, which in turn makes it easier for sales reps to close deals quickly. In nearly every case, Pardot clients realize higher conversion rates, shorter sales cycles, and more sophisticated prospect engagement after only a few weeks using our product.”Q1 Highlights

Q1 Highlights

  • The Winter 2011 version of Pardot’s award-winning platform includes enhanced integrations to CRM systems from Salesforce, NetSuite, Microsoft and SugarCRM. The latest release also offers an Olark chat connector to track on-site live chats, new tools for creating sophisticated workflows, and the ability to further customize prospect scores to identify the hottest leads.
  • Continuing its geographic expansion, Pardot launched Pardot Nordics, a new Pardot sales office based in Stockholm, to accommodate increased interest in cloud marketing automation among European SMBs. This follows the opening of Pardot’s office in London in Q4 2010. With explosive growth in all markets, Pardot’s worldwide headcount increased 25% during the first quarter.
  • Pardot was named one of the Most Innovative Technology Companies in Georgia by the Technology Association of Georgia.

SMB Focus

Unlike its competitors, Pardot’s solution was designed for the SMB market (companies with under $50 million in revenue) – though the system’s flexibility enables larger organizations to leverage the software as well. Pricing for Pardot software begins at $500 per month, making it cost-effective for even the most cost-conscious SMBs. Pardot’s entire cloud marketing automation suite is extremely easy to use, enabling sales and marketing executives to quickly and easily create campaigns, nurture leads, track prospects, view reports, and use complementary tools such as LeadDeck, Microsoft Outlook and Pardot Mobile.

“Finding leads was not our problem. Our challenge was contacting the thousands of potential leads, and finding out whom among them was most interested in our product,” says Joe Harper, director of marketing for ECR Vault. “We used Pardot to create a customized discovery process for our customers through e-mails and landing pages, causing the proverbial ‘cream’ to rise to the top. In the first three months of this year, we have increased sales 253% compared to the same time period last year. One of the primary reasons has been the visibility we get through Pardot, which helps reps stay focused on only the most interested leads. This has virtually eliminated the dreaded cold call.”

“Our mission is to make marketing automation easy, effective and accessible to every SMB,” Blitzer says. “We’re achieving this by continually upgrading our product, expanding our support operations, and striving to make every client engagement a first-class experience. Return on investment for clients is so fast that many who signed up in Q1 have seen it already.”

About Pardot

Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot’s pricing plans start as low as $500 per month, and plans do not require contracts.