Pardot Announces Think Outside the Inbox: The B2B Marketing Automation Guide
Pardot co-founders David Cummings and Adam Blitzer pen the ultimate guide to online marketing success.
June 2, 2010 — From the co-founders of Pardot, a leading marketing automation vendor, comes the authoritative guide on marketing automation best practices for business-to-business (B2B) marketers. In “Todd Miechiels welcomes the book with enthusiasm. “David and Adam were developing and using practical marketing automation methods before people even knew what to call it. No one I know understands the space better from an ‘in the trenches’ perspective,” says Miechiels. “In my 10 years of online B2B marketing, this is the best book I’ve come across.”
“Think Outside the Inbox: A B2B Marketing Automation Guide” by David Cummings and Adam Blitzer is published by Leigh Walker Books and weighs in at 158 pages. “Think Outside the Inbox” is available on Amazon.com.
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot’s lead management software, features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot’s pricing plans start as low as $500 per month, and plans do not require contracts.