Pardot Adds Integration with Citrix GoToWebinar, Cisco WebEx and ReadyTalk

Pardot now works with leading webinar vendors, making it easier than ever for SMB marketers to track and manage sales leads

Pardot today announced that its cloud marketing automation platform has been integrated with the top web meeting solutions for a more complete webinar planning experience. Pardot users can now access GoToWebinar, WebEx and ReadyTalk directly from Pardot’s platform, making it easier for marketers to register prospects for events, report on event attendance, and display and score prospect activity.

“Webinars are clearly an important part of online marketing,” said Pardot co-founder and COO Adam Blitzer, “but like any other activity, if its not built into a company’s overall marketing automation initiative, the value of webinars is diminished. By integrating with the top webinar solutions, we’re ensuring that event data is clearly factored into marketing plans and campaigns. We’re also giving clients the freedom to choose a webinar system that is best for them.”

With Pardot’s webinar integration, users can:

  • Register prospects for WebEx, ReadyTalk and GoToWebinar events from Pardot forms via completion actions
  • Display registrations and attendance as activities in the prospect record and score them
  • Report on registrations and attendance for all webinar events
  • Automatically pull in prospects who exist in WebEx, ReadyTalk or GoToWebinar but not yet in Pardot

Adding a webinar connector to Pardot gives users the ability to integrate webinar data into their email and drip marketing efforts, automatically segmenting prospects into targeted campaigns based on the events for which they registered, whether or not they attended and other common factors. This information allows Pardot users to create laser-targeted marketing messaging based on a prospect’s exact interests. Webinar actions like registrations are also displayed in the prospect activity record in Pardot and the CRM, giving sales teams added visibility into a prospect’s interaction with their brand.

About Pardot

Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market, and plans do not require contracts.