Pardot Marketing Automation Adds 52 New Clients in Q4 2009
Pardot, ranked #1 in total cost of ownership, marks 2009 as most successful year yet.
January 16, 2010 — Pardot, ranked #1 in lead management automation total cost of ownership by top analyst firm Forrester Research in the September 2009 report “B2B Lead Management Automation Market Overview,” today announced a successful conclusion to 2009, welcoming 52 new clients during the fourth quarter. In another goal-shattering year, Pardot added well over 100 new customers.
“As Q4 was drawing to a close, I was excited that we were adding a new client every other day that quarter,” said Adam Blitzer, Chief Operating Officer and Co-Founder of Pardot. “By year’s end, we’d even exceeded that rate with a total 52 new companies on the Pardot roster in Q4 alone. I have watched Pardot grow at a rapid rate over the past few years, and I know we owe that growth not only to our innovative product offering, but also to our fantastic services and support team. Our clients tell us that we offer some of the best professional services they’ve ever received, and that is honestly the best compliment we can get. I truly believe our client experience is what drives our success.”
Pardot provides B2B marketing teams with easy-to-use tools that empower them to build and manage online campaigns without involving their IT departments. In 2009, Pardot amped up its offerings with a drag-and-drop lead nurturing builder, making it easy to create multi-track campaigns that automatically guide prospects through the sales cycle. Pardot also added a library of pre-formatted email templates, allowing users to craft and send branded emails without complicated HTML styling. These features, in addition to landing page and form builders, campaign tracking, and sophisticated automation rules, provide a one-stop shop for creating, deploying, and measuring marketing campaigns.
Inbound leads are synced with the CRM system where the sales team can take advantage of Pardot’s micro-level activity tracking. Pardot added to its arsenal of sales tools in 2009 with the addition of the LeadDeck Prospect Monitor. Pardot’s LeadDeck is a desktop application that allows sales and marketing teams to get real-time alerts of visitor and prospect activity from their desktop. When website visitors take action, LeadDeck will pop-up small, unobtrusive notifications that allow users to send emails in one click, perform quick lookups on anonymous visitors, access prospects’ CRM profiles or view more details on a lead’s activities. Pardot Mobile provides iPhone users with instant access to all of their prospect information, allowing them to instantly follow up when a new lead is assigned or if a current lead takes action on the company website, even if they aren’t at their desk.
Pardot promises “No Hassle Marketing Automation” with the following innovative offerings:
- Easy-to-use solutions designed for marketers in small- and medium-sized business environments
- Freedom and flexibility with no contracts, low monthly pricing, and easily modified plans
- Personalized support from Pardot’s outstanding services team and client advocates
- A collaborative user community with interactive forums and idea exchanges
Pardot experienced record-breaking growth in 2009, despite a struggling economy. “I believe we are still able to grow in this challenging market because the product we offer is built to help companies streamline their processes and lower their overall marketing and sales costs,” says Blitzer. “Pardot helps shine a light on which marketing efforts are most successful so that businesses can stop bleeding money on efforts that aren’t producing results. That knowledge, paired with a shortened, more efficient sales cycle, means that our clients can increase revenue without increasing their spending.”
Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Prospect Insight, Pardot’s lead management software, features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Named #1 in total cost of ownership by Forrester Research, Pardot’s pricing plans start as low as $500 per month, and plans do not require contracts.