Pardot Adds 140 New Clients in Record Fourth Quarter
Cloud marketing automation vendor doubled its client base in 2011, and extended its lead among vendors serving the SMB portion of the market
Cloud marketing automation software leader Pardot completed its most successful quarter and year to date in December, punctuated by the addition of 140 new SMB clients in Q4 and the launch of advanced campaign reporting and analysis functionality. Pardot now has over 800 SMB clients, the most among cloud marketing automation software vendors selling exclusively to small and midsized businesses.
“We finished strong in 2011 and it’s because we did what we always do: we focused on earning the respect, trust and confidence of our customers,” said Adam Blitzer, co-founder and COO for Pardot. “Based on our Q4 results, which included record growth for Pardot in terms of total customers added, we continued to outperform the market.”
In 2011, the SMB cloud marketing automation leader focused on making its product easier to use and more sophisticated. Pardot added over 130 features and product improvements, including social posting and social profiling, new tags for organization, improved custom scoring and nurturing, a user interface refresh, and connectors to leading technology providers including GoToWebinar, Webex, ReadyTalk, Data.com/Jigsaw and Olark.
Also in 2011, Pardot launched new reporting and analysis tools designed to help small business marketers improve campaign outcomes and lead throughput. Pardot partnered with GoodData to deliver the functionality, which includes customizable dashboards and easy to build charts and graphs. Finally, Pardot enhanced its integrations with leading CRM systems from Salesforce.com, NetSuite, Microsoft and SugarCRM.
Nearly two dozen features added by Pardot in the past quarter were selected based on input from customers via the Pardot Idea Exchange, an online customer portal.
“We place a strong emphasis on our customer community feedback when it comes to enhancing the product,” said Zach Bailey, Vice President of Product at Pardot. “Our customers are working with the system every day and they give us great suggestions for new features. In 2011, nearly 90 features and updates were sourced directly from clients via the Idea Exchange. Our active and passionate user community really gets us fired up about continuously developing imaginative new additions to the Pardot platform.”
“Prior to implementing Pardot, we had a hard time tracking the full history of interactions our website visitors had with our content,” said Tristan Handy, a new Pardot client and Director of Operations for Argyle Social. “Now, we have a much better understanding of what a prospect is interested in and where they have been on our website. This helps us focus our campaign messaging and effectively tailor our email content to a prospect’s specific needs and interests. Our Pardot implementation manager has been there for us every single time we have had a question, and he always has the answer!”
“Having been involved with CRM and marketing automation since the 1990s, I know a good system when I see one,” said Jeremy Mason, Sr,. Online Marketing Manager for ECi Software Solutions. “Pardot is one of the most intuitive and easy-to-use marketing automation solutions available. This world-class functionality is equaled only by Pardot’s unrivaled customer service.”
“Kapow Software migrated to Pardot from another marketing automation system,” said Linda Sim, Online Marketing Manager for Kapow Software. “There was a very short window of four days to move everything over. The Pardot services team really stepped it up and led me through the process to make this happen. I was very impressed with the smooth migration and the excellent service. It couldn’t have gone any better.”
In November, Pardot hosted Elevate, the company’s annual user conference, with over 300 people converging on Atlanta to share best practices and network with peers. Over a two-day period, customers were inspired to discuss the excitement building around Pardot.
“The atmosphere of the whole conference was great,” said Pardot client Christine Duncan of SCI Solutions. “We left very excited about what the system can do and very motivated to really buckle down and leverage Pardot to grow our company.”
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market.