Pardot Adds 120 Clients in Q2, Surpasses 10,000-Users Milestone
Record Quarter for SMB Marketing Automation Leader Includes Growth in Europe
Pardot, the only cloud marketing automation vendor focused primarily on small and midsized businesses (SMBs), completed its most successful quarter ever June 30, firmly establishing the company as the leader in its category. With competitors facing an identity crisis, uncertain whether to target enterprise clients and/or SMBs, Pardot remained laser-focused on the SMB market, adding 120 new clients in Q2 and easily surpassing the 10,000-users threshold.
“It sounds strange to say it, but we win a lot of deals because our main competitors don’t seem committed to the SMB marketplace — and customers can tell,” said Adam Blitzer, co-founder and COO for Pardot. “When other vendors talk about ‘revenue performance management,’ SMBs lose interest. Meanwhile, we keep it simple: Pardot makes customer acquisition easier for SMBs. This is a message that resonates.”
Pardot’s record Q2 performance was highlighted by continued growth in Europe. The company opened an office in Stockholm, Sweden, in Q1, which followed the launch of its first European office, in the UK, in Q4 2010. In the second quarter, Pardot Europe added a dozen new clients in the UK, Sweden, Germany, Holland and Italy, and hundreds of B2B marketers in Europe attended Pardot’s marketing automation events.
“We tripled our sales pipeline and reduced costs with Pardot and Tracepoint, our marketing agency,” said Samantha Keating, Sales Director for BIS Limited, a Pardot client in Europe. “For example, a recent campaign generated an incredible 74% click-through rate and over 600 white paper downloads, while our Google cost-per-action dropped 92%. Pardot is easy to use, priced right, and integrates naturally with NetSuite, our CRM system. I highly recommend Pardot to SMBs selling complex solutions, a situation that requires multiple touch points before a deal is closed. Pardot automates the entire lead management process, and guides our interactions with prospects so we know whom to call and when.”
Pardot is also out-performing the market due to the strength of its product. Pardot added dozens of features to its cloud marketing automation platform in Q2, including:
- Tags to organize campaign data, creating a better user experience and providing opportunities for more advanced, granular reporting
- Enhancements to integrations with leading CRM platforms from Salesforce.com, NetSuite, SugarCRM and Microsoft, including new tools for drilling deeper into prospects’ accounts and opportunity synchronization
- Advanced integration with Jigsaw that synchronizes data between that system and prospect profile information residing in Pardot
- Improvements to Pardot’s already expansive reporting capabilities, including more detailed reports, advanced filters and visual enhancements such as new charts and graphs
- A Gmail extension for tracking one-to-one messages sent through Gmail
In Q2, Pardot also took a strong stance on Internet privacy, becoming the first cloud marketing automation vendor to provide a flexible, geography based system for opt-in prospect tracking. The functionality enables Pardot clients to easily comply with recent European Union legislation which requires companies to alert website visitors that their page views will be tracked. For US website visitors, the Pardot platform automatically respects the Do Not Track Initiative, a growing movement for opt-in tracking.
“Our growth reflects the fact that Pardot continues to offer the best value for SMBs among vendors in the cloud marketing automation category,” said Blitzer. “We are committed to building a platform that is affordable, easy to use and comprehensive, with all the bells and whistles needed by the modern marketer. Each quarter for us has been better than the last; it’s exciting to work with so many innovative SMBs.”
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market, and plans do not require contracts.