ExactTarget’s Pardot Named ‘Top Workplace’ in Atlanta

Company Earns Honor from Atlanta Journal-Constitution Following 2012 Acquisition

Marketing automation provider Pardot, an ExactTarget (NYSE:ET) company, announced today that it was named Atlanta’s best place to work in the small business category for the second consecutive year.

The Atlanta Journal-Constitution presented the honor as part of its “Top 100 Workplaces” program, ranking the city’s top employers based on data from anonymous employee surveys fielded in December.

“Employee satisfaction and strength of company culture are the best leading indicators of ultimate client success,” said Scott Dorsey, ExactTarget chairman and chief executive officer. “Winning this award post-acquisition is remarkable and is an incredible testament to the strong cultural alignment between the Pardot and ExactTargetteams.”

Acquired by ExactTarget in October, Pardot enables marketing and sales departments to create, deploy and manage online marketing campaigns that increase revenue and maximize sale and marketing efficiency.

“Building a great culture has allowed us to attract top talent and deliver award-winning customer service to our clients,” said Adam Blitzer, Pardot’s co-founder and ExactTarget’s vice president of b-to-b marketing automation. “Being named a top workplace for two years in a row is a great reflection of our team, the culture we’ve built and our passion for innovation.”

More than 1,200 companies were nominated in this year’s best places to work program.

“Pardot has created a highly dynamic workplace that fuels employee engagement and innovation,” said Mike Tierney, reporter, Atlanta Journal-Constitution. “In a year in which the company was acquired, the team at Pardot remains the most engaged and satisfied of all companies surveyed.”

ExactTarget’s latest honor follows Gartner, Inc. naming ExactTarget a “visionary” in lead management in the “Magic Quadrant for CRM Lead Management” report. The report recognized ExactTarget for market for completeness of vision and ability to execute. To download the “Magic Quadrant for CRM Lead Management” report, visit http://www.exacttarget.com/leadmgmtvisionary.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Pardot

Pardot is a leading business-to-business marketing automation software provider located in Atlanta, Georgia. Founded in 2007, the company offers a software-as-a-service marketing automation application for marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. For more information about Pardot, visit www.Pardot.com.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

Source: ExactTarget

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