Evaluation Based on Completeness of Vision and Ability to Execute
Global cross-channel digital marketing leader ExactTarget (NYSE:ET) announced today that Gartner, Inc. named ExactTarget a “Visionary” among lead management providers based on evaluation of its Pardot marketing automation solution.
Designed to streamline sales cycles and accelerate revenue growth, Pardot earned the “Visionary” title in the Gartner Magic Quadrant for CRM Lead Management for its completeness of vision and ability to execute.
“ExactTarget is transforming business with an intuitive solution that empowers marketing and sales teams to work together to increase sales velocity and accelerate revenue growth,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “We believe being named a Visionary in our first ever appearance in the evaluation is a testament to our team and further validation of our ability to redefine marketing automation by bringing together business-to-business and business-to-consumer marketing automation in one enterprise platform.”
Gartner evaluated 12 technology vendors on 15 criteria in the annual evaluation.
“Lead management is evolving from a technology that was implemented predominantly by B2B and B2B2C organizations, and is now becoming more prevalent in consumer-facing, B2C organizations,” according to the report. “Investment in lead management is expected to continue during the next several years as organizations continue to focus on increasing enterprise growth, attracting and retaining new customers, and maximizing productivity of the sales organization.”
“As a new Pardot client and a customer service company ourselves, the Pardot team has quickly become a tremendous partner in helping us transform our lead management,” said Brad Morris, director, marketing ops and analytics at Zendesk.
The news of ExactTarget’s finish in the “Magic Quadrant for CRM Lead Management” follows the launch of ExactTarget’s new Singapore office, extending the company’s ability to bring its suite of email, mobile, social media, Web, data management and marketing automation applications to marketers throughout the region. ExactTarget’s global operations now include offices in Australia, Brazil, Canada, France, Germany, United Kingdom, Singapore and Sweden. ExactTarget’s U.S. operations include offices in Atlanta, Indianapolis, New York City, San Francisco and Seattle.
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Pardot is a leading business-to-business marketing automation software provider located in Atlanta, Georgia. Founded in 2007, the company offers a software-as-a-service marketing automation application for marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. For more information about Pardot, visit www.Pardot.com.
ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.