New Research Finds 76 Percent of Businesses Expect Personalized Digital Marketing From B-to-B Brands

Pardot Study Offers New Insight Into B-to-B Buying Habits, Offers Practical Recommendations to Transform Lead Generation through Marketing Automation New research from global marketing automation leader Pardot, a salesforce.com [NYSE: CRM] company, found more than three quarters of businesses expect B-to-B companies to provide personalized digital marketing throughout the buying process. Based on a survey of more…

Salesforce.com Completes Acquisition of ExactTarget

ExactTarget, a leading cloud marketing platform, is used by more than 6,000 companies including Coca-Cola, Gap and Nike to manage their digital marketing The combination of ExactTarget with salesforce.com will create the market and technology leader in marketing Salesforce.com [NYSE: CRM], the world’s #1 CRM platform (http://www.salesforce.com/), today announced it has completed its acquisition of…

Pardot Updates Product With Ease of Use in Mind

Continuing the quest to simplify marketing management for small and mid-sized business, Pardot has released several updates to their marketing automation platform. The SMB marketing automation leader today announced that its landing page builder and website personalization tools have been upgraded. With these new tools — and more than a dozen additional features released this quarter — Pardot is gearing up to make prospect engagement and campaign creation easier than ever.

Pardot Announces Platinum Sponsorship of Dreamforce 2012

Pardot, the leading provider of marketing automation for small and mid-sized businesses, today announced it will be a Platinum sponsor of salesforce.com’s Dreamforce 2012 conference. The conference will be held September 18-21, 2012, at the Moscone Center in San Francisco.