Pardot Study Offers New Insight Into B-to-B Buying Habits, Offers Practical Recommendations to Transform Lead Generation through Marketing Automation New research from global marketing automation leader Pardot, a salesforce.com [NYSE: CRM] company, found more than three quarters of businesses expect B-to-B companies to provide personalized digital marketing throughout the buying process. Based on a survey of more…
ExactTarget, a leading cloud marketing platform, is used by more than 6,000 companies including Coca-Cola, Gap and Nike to manage their digital marketing The combination of ExactTarget with salesforce.com will create the market and technology leader in marketing Salesforce.com [NYSE: CRM], the world’s #1 CRM platform (http://www.salesforce.com/), today announced it has completed its acquisition of…
Marketing automation provider Pardot, an ExactTarget company, announced today that it was named Atlanta’s best place to work in the small business category for the second consecutive year by The Atlanta Journal-Constitution
Designed to streamline sales cycles and accelerate revenue growth, Pardot earned the “Visionary” title in the Gartner Magic Quadrant for CRM Lead Management for its completeness of vision and ability to execute.
Online video hosting company Wistia increased conversion from its free trial program by nearly 30 percent with lead management campaigns powered by marketing automation provider, Pardot, an ExactTarget (NYSE:ET) company.
Global interactive marketing provider ExactTarget (NYSE:ET) announced today it has acquired privately-held marketing automation provider Pardot, LLC, extending ExactTarget’s ability to serve both business-to-business and business-to-consumer marketers worldwide.
Continuing the quest to simplify marketing management for small and mid-sized business, Pardot has released several updates to their marketing automation platform. The SMB marketing automation leader today announced that its landing page builder and website personalization tools have been upgraded. With these new tools — and more than a dozen additional features released this quarter — Pardot is gearing up to make prospect engagement and campaign creation easier than ever.
Pardot, the leading provider of marketing automation for small and mid-sized businesses, today announced it will be a Platinum sponsor of salesforce.com’s Dreamforce 2012 conference. The conference will be held September 18-21, 2012, at the Moscone Center in San Francisco.
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