Speaker: Derek Grant
If marketing and sales are working in lockstep, your revenue soars. Hear from experts on both sides of the sales and marketing fence, and learn best practices for closing the gap with the help of marketing automation.
Speaker: Adam Blitzer
Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
Speaker: Mathew Sweezey
Your database is loaded with dormant and non sales-ready leads — but that doesn’t mean they should be ignored. The smart marketers knows better than to rely on the sales team to keep up with cold leads over time, and that’s where lead nurturing can help. Learn some more advanced tips to help move leads through the sales funnel using automated lead nurturing.
Speaker: Ashwini Govindaraman
When it comes to optimizing your marketing mix, deep reporting and data visualization are key. Learn how B2B marketers can use the power of Pardot + Salesforce with data visualization and business intelligence solutions to provide detailed views of lead drivers, account impact, campaign performance, and opportunity pipeline.
Speaker: Adam Blitzer
Introducing Pardot for sales, the personal marketing assistant for every sales rep. With Pardot’s new sales-focused Salesforce1 mobile application, sales reps can now advance buyers through the sales process anytime, anywhere. Learn how to deploy tailored 1:1 campaigns, add prospects to Pardot lead nurture programs, view prospect activities in real-time, view reporting on sales success, and more.
Speaker: Matthew Sweezey
New research from LinkedIn and Salesforce proves that B2B companies lose an average of 25% of their database every year. Dive into the data that will help you understand how many contacts you might be losing, which verticals those contacts fall into, and the techniques you can use to make sure you’re getting the most value out of every lead, account, and customer — before they’re lost for good.
Speaker: Mathew Sweezey
The traditional school of thought keeps lead nurturing in the marketing department, but did you know it can be very effective for your sales department as well? Join us to hear how your sales department can benefit from a great drip nurturing program — and learn all about Pardot’s new Lead Nurturing Product in the process.
Speaker: Sangram Vajre
Often, marketing’s biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. There is increasing pressure on marketing professionals to find the most qualified prospects and build relationships with them before the lead is passed to sales. Learn how marketing automation can help organizations consolidate, streamline, and better manage campaigns that were once cumbersome to track and administer.
Speaker: Chris Heiden
“Companies that personalize marketing interactions see significant benefits in pipeline progression and closed deals, but marketers face a number of obstacles that keep them from effectively personalizing their processes at scale. Join this session to learn how the combination of the right marketing automation with the right data, all natively integrated with the #1 sales app, delivers on the promise of a customized experience for every prospect.
See intelligent, dynamic B2B marketing processes through several demo scenarios, and hear from some of our top clients to learn how they use the combination of Pardot and Data.com to turn more leads into customers.”
Speaker: Mary West
The traditional customer lifecycle has changed, and more often than not, we’re finding that continued engagement is becoming a neccessary part of any CSO’s job description. Learn how Pardot marketing automation is helping sales and marketing teams create a complete lifecycle of engagement with both customers and prospects — and achieving maximum ROI in the process.
Speaker: Colin Berta
Working with limited marketing resources? Check out this session to learn how marketing automation can optimize your marketing efforts and drive growth. Small business marketing leaders will share their best practices and let you in on the secrets to their most successful tactics to boost pipeline.
Speaker: TJ Gephart
Learn how TRACOM Group has implemented a customer needs-driven lead nurturing program that uses Pardot segmentation, automation, and dynamic email content to activate, engage, and qualify sales-ready leads in their existing prospect database.