Today we wrapped up our second annual Pardot User Conference, called Elevate 2011 in the Midtown area of Atlanta. The event, more than double the size of last year’s, brought together employees, customers, partners, and prospects. User conferences are a great way to share experiences and best practices as well as an opportunity to get to know people in the community.

For Pardot team members, we do most of our work over the phone and Internet without ever seeing customers and partners in person. Our conference is especially valuable as it allows us to meet with people face-to-face and develop a stronger relationship. There really is no substitute for looking someone in the eyes while talking.

The thing I’m most proud of with Pardot is the strong corporate culture we’ve built. Internally, our focus is on three core values that are central to our hiring process and corporate approach:

  • Positive
  • Self-starting
  • Supportive

Elevate 2011 proved to be a great place to express the culture we’ve built. I personally had a dozen people come up to me and comment on how nice and helpful our team members are as well as how much they enjoyed the event. Great people all around make for a great event. I can’t wait for next year’s conference.

Adam Blitzer

Posts Google+

9 responses to Pardot Corporate Culture at Elevate 2011

  1. Great conference! Smiling faces and deep insights. Loved meeting y’all!

  2. The conference was wonderful, and I can definitely say that the culture you spoke of was evident. We can’t wait to sign up for next year!

    We are also excited to dig into Pardot this week with all the new things we learned.
    Thanks again David, Adam, and everyone at Pardot for a great conference and wonderful conversations!

  3. David, during your opening, I think you asked us to keep an eye out on whether Pardot folks acted on those three core values at the conference. Without a doubt, the answer is *yes*. Every single interaction I had with a Pardot employee was positive and supportive. Both you and Adam have done fantastic work at creating a strong culture and choosing the right people to sustain and grow it.

  4. Thank you so much for having us at the event! It was great to meet more of the Pardot team in person, especially our client advocate Nicole! The conference was full of engaging presentations, fun evening events, and was a great experience overall. You guys are rockin it!

Trackbacks and Pingbacks:

  1. Experiencing Core Values | Un-agency Leadership - November 5, 2013

    […] borrowed three Core Values from Pardot, and as you’ll see, this is not an exercise in creativity.  Having the right values for what […]