In case you missed my presentation at Elevate 2010, the first annual Pardot users conference, I have posted the video and slides below.
The presentation covers how we use our own solution to:
- Use activity data to triage or assign leads quickly
- Reignite leads with lead nurturing
- Mine social media for lead generation opportunities
- Measure both the hard and soft metrics that B2B companies should monitor
View more presentations from Pardot.