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How Pardot Uses Pardot: Keeping up with the Pardashians

In case you missed my presentation at Elevate 2010, the first annual Pardot users conference, I have posted the video and slides below.

The presentation covers how we use our own solution to:

  1. Use activity data to triage or assign leads quickly
  2. Reignite leads with lead nurturing
  3. Mine social media for lead generation opportunities
  4. Measure both the hard and soft metrics that B2B companies should monitor

Video

Slides

View more presentations from Pardot.