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ExactTarget, Pardot and Our Bold Vision for Lead Management

Last week Gartner published a Magic Quadrant report and positioned ExactTarget’s Pardot marketing automation a “Visionary” in CRM lead management. This is a great accomplishment that we believe reinforces our position as the solution to help business streamline sales and accelerate revenue growth with a powerful, yet easy to use cloud-based application.

We believe this openness of our solution is essential to helping marketers unlock the power of data in their CRM, analytics and content management to power more effective marketing. We also believe that as a part of ExactTarget, we are incredibly well positioned to help organizations – both b-to-b and consumer-facing businesses – harness the power of lead management to fuel growth. As Gartner Research Director Chris Fletcher noted in the report, “the distinct lines between B2B and B2C continue to exist, but are becoming more blurred.” When we joined the ExactTarget team in October, we set out to ‘redefine marketing automation,’ and today with the great news from Gartner, we believe that it is clear that we continue to execute on that vision in a bold way.

We are incredibly proud of our position in the Magic Quadrant. Since co-founding Pardot in 2007, we have focused entirely on creating a great customer experience. From introducing customer-inspired features, to the recent launch of our responsive interface to our dedicated support team, our team is passionate about ensuring our clients have the technology and expertise to transform sales and marketing collaboration with Pardot.

Thank you to our clients, partners and team members around the world for making Pardot and ExactTarget the incredibly company it is today. Together, we are “Visionary” and will lead the next generation of lead management and marketing automation.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.