A Complete View of Lead Nurturing

Few features of marketing automation capture the platform's simplicity and power as well as automated lead nurturing. With minimal input and maximum results, drip nurturing is one of the most powerful weapons in your automation arsenal.

About. Lead Nurturing

Automated lead nurturing is the process of sending a series of automated emails that will trigger based on a person’s behaviors or a preset time interval. This means you can provide the right information, to the right prospects, at the right time, and all without lifting a finger.

  • Features

    Easy Setup

    Campaigns can be assembled easily with a visual building tool that links directly to all of your existing marketing content.

  • Features

    Action Based Triggers

    You know messages will always be relevant as they are sent only when the conditions you determine for each message are met.

  • Features

    Automate Repetitive Tasks

    Lead nurturing campaigns run automatically, doing all the legwork and freeing you up to pursue your warmer leads.

  • Features

    Real-Time Notifications

    You can always stay in the loop with real-time notifications that alert you to a specific action or behavior from a prospect.

See Pardot's Lead Nurturing in Action!

Click here to see a video of Pardot or request a demo.

Maximum efficiency and maximum impact.
  • extra-features

    The Right Message, At the Right Time. Effective marketing is all about the right context, and automated lead nurturing makes is easy to be timely and relevant.

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    Save Time and Resources. Automating the most common and repetitive sales and marketing tasks frees your team to focus on more important projects.

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    Build Relationships Naturally. The strongest relationships are built slowly over time by providing real value, the way automated lead nurturing campaigns were designed.

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    Integrate With Existing Databases. Syncing with your existing database and tools means campaigns can be seamlessly folded into your current sales and marketing workflow.

Sound Hard? Try It Out!

Ready to start building drip campaigns of your own? It's as easy as dragging and dropping your content and triggered actions into place. Try it out with the example campaign below.

Examples. Essential Campaigns

Looking for a few examples to inspire your own lead nurturing campaigns? The examples below are just a fraction of the countless uses for this powerful and versatile marketing tool.

  • Preview

    Post Event Drip

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    Competitive Drip

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    Top of Mind Drip

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    Renewal Drip

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    Reengagement Drip

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    Topic Drip

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    Upsell Drip

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    Onboarding Drip

Resources. For Additional Insight

  • Team Member

    B2B Nurturing Lifecycle
    Graphic

    An at-a-glance roadmap filled with tips on how to improve your nurturing lifecycle.

  • Team Member

    Art of the Drip
    Webinar

    Inspired drip nurturing campaigns, and how they can help you market in some surprising ways.

  • Team Member

    Drip Nurturing
    Infographic

    A visual run-through of all the essential elements of a great drip nurturing campaign.

  • Team Member

    Killer Drips
    Webinar

    Learn how to stay engaged with prospects and leads over time from that first touch to closing the deal!

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  • Lead Nurturing Prep Worksheet
  • Nurturing Tip Sheet
  • Nurturing Campaign Worksheet
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Learn More.Get Your Free handbook.

If you're looking to get your hands on even more lead nurturing information, sign up for your free copy of our lead nurturing handbook. With worksheets, checklists, and tip sheets, this handbook has everything you need to jump start your lead nurturing efforts or fine tune the strategies you already have in place.