Few features of marketing automation capture the platform's simplicity and power as well as automated lead nurturing. With minimal input and maximum results, drip nurturing is one of the most powerful weapons in your automation arsenal.
Automated lead nurturing is the process of sending a series of automated emails that will trigger based on a person’s behaviors or a preset time interval. This means you can provide the right information, to the right prospects, at the right time, and all without lifting a finger.
Campaigns can be assembled easily with a visual building tool that links directly to all of your existing marketing content.
You know messages will always be relevant as they are sent only when the conditions you determine for each message are met.
Lead nurturing campaigns run automatically, doing all the legwork and freeing you up to pursue your warmer leads.
You can always stay in the loop with real-time notifications that alert you to a specific action or behavior from a prospect.
The Right Message, At the Right Time. Effective marketing is all about the right context, and automated lead nurturing makes is easy to be timely and relevant.
Save Time and Resources. Automating the most common and repetitive sales and marketing tasks frees your team to focus on more important projects.
Build Relationships Naturally. The strongest relationships are built slowly over time by providing real value, the way automated lead nurturing campaigns were designed.
Integrate With Existing Databases. Syncing with your existing database and tools means campaigns can be seamlessly folded into your current sales and marketing workflow.
Ready to start building drip campaigns of your own? It's as easy as dragging and dropping your content and triggered actions into place. Try it out with the example campaign below.
Looking for a few examples to inspire your own lead nurturing campaigns? The examples below are just a fraction of the countless uses for this powerful and versatile marketing tool.
An at-a-glance roadmap filled with tips on how to improve your nurturing lifecycle.
Inspired drip nurturing campaigns, and how they can help you market in some surprising ways.
A visual run-through of all the essential elements of a great drip nurturing campaign.
Learn how to stay engaged with prospects and leads over time from that first touch to closing the deal!
April 18, 2012
Today’s advanced reporting and marketing automation tools can provide marketers with in-depth insight into prospect behavior at every stage of the buying cycle, helping you to make educated decisions on what to send and when. But if the endless multitude of information is giving you analysis paralysis, all of this...Read more +
May 2, 2012
For companies utilizing marketing automation solutions, drip marketing is one of the most invaluable tools in their arsenal. Drip campaigns are a powerful solution for freeing up your sales team to focus on the best opportunities without neglecting their leads and prospects. It allows your sales and marketing teams to be everywhere at once...Read more +
April 19, 2013
Automated drip nurturing is often one of the most alluring features of marketing automation for potential buyers, and understandably so. The concept of allowing cold leads that may otherwise have been lost to gradually educate themselves to a sales-ready state — well, it’s the perfect meeting place for...Read more +
If you're looking to get your hands on even more lead nurturing information, sign up for your free copy of our lead nurturing handbook. With worksheets, checklists, and tip sheets, this handbook has everything you need to jump start your lead nurturing efforts or fine tune the strategies you already have in place.