We have just added a minor, but useful stat to email reports. You can now see the click-to-open ratio (unique clicks divided by opens) on list email reports.

Email Click to Open Ratio

Adam Blitzer

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6 responses to New stat on email reports: click to open ratio

  1. Great – one less spreadsheet calculation is always a great thing. Really important engagement metric.

  2. Thanks Anita — agreed on that! Any other stats you’d like to see?

  3. This is great – thank you!