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New visual click report for emails

We have added a new tab to the email report that displays link performance visually. A rendering of your email creative will be overlaid with click through rates next to your various links. The call-out colors get warmer (blue, orange, red, etc.) depending on how high the click through rate is (relative to the other links in the email). This makes determining link performance much easier than simply looking at a chart/table.

Note that we do not currently show percentages in this view for Unsubscribe Links, Email Preference Center Links, and View Online links since those are tracked in a very different manner (unsubscribe rate is of course available on the overall email report though).

Click Overlay Report

Ideas for the future:

  • Export as a PDF
  • Show the click through rate for special links (unsubscribe, email preference center, etc.)