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New LinkedIn Posting to Company Pages

If you’re managing your company’s social media efforts on top of everything else on your plate, we know how essential a social posting tool is to your productivity. With Pardot social posting, you can schedule and simultaneously post updates to multiple Twitter, Facebook, and LinkedIn accounts, then gather insight on link clicks, replies, comments, retweets, and likes. And now, you can post to LinkedIn company pages, too.

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The LinkedIn social posting connector allows you to post social messages to as many individual or company accounts as you wish. Pardot will also capture likes and comments on any posts made to company pages.

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If you’re an existing customer, you will need to re-verify your LinkedIn connector in order to begin using this new feature. During this process, you’ll be redirected to an authorization page on LinkedIn’s site where you can authorize Pardot access. New customers need not worry — you’ll just add the connector and see available permissions from there!

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Social posting connectors allow you to post messages to social networks, including LinkedIn. See our full Social posting connectors article for more information on each.

Ready to try it out? Start scheduling LinkedIn posts from the Marketing > Social menu. To see more information about setting up the LinkedIn social posting connector, take a look at our updated Knowledge base article or contact your client advocate for more details.