We had recently released a complete scoring history for prospects but sometimes it is nice to see score right in line with activities. This shows you at a glance how meaningful each activity was in terms of engagement.
This is also visible in the activity view inside of various CRM systems.
Note, this should not be used as a total calculation of a prospect’s score. There are many other scoring possibilities that do not involve activities (automation rules, manual score changes, completion actions, etc.) that would not show up under activities. For a full accounting of a prospect’s score, simply click on the hyperlinked score and view the breakdown.
Thanks for enhancing the value of the activities form with the score! Quick followup question: What’s the easiest way in Pardot to view the total number of website VISITS associated with a prospect (NOT the score)?
Hi Barry — thanks for the comment!
If you are looking at a prospect, you can filter the activities (in the top right of the activities table) to visits. That will cut out all other activities. In the future, we may also add a number somewhere as well so you can use it for reporting purposes more easily.