We had recently released a complete scoring history for prospects but sometimes it is nice to see score right in line with activities. This shows you at a glance how meaningful each activity was in terms of engagement.

Prospect Score Column

This is also visible in the activity view inside of various CRM systems.

Score Column in CRM

Note, this should not be used as a total calculation of a prospect’s score. There are many other scoring possibilities that do not involve activities (automation rules, manual score changes, completion actions, etc.) that would not show up under activities. For a full accounting of a prospect’s score, simply click on the hyperlinked score and view the breakdown.

Adam Blitzer

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2 responses to New feature: score column added to prospect activities table

  1. Thanks for enhancing the value of the activities form with the score! Quick followup question: What’s the easiest way in Pardot to view the total number of website VISITS associated with a prospect (NOT the score)?

    • Hi Barry — thanks for the comment!

      If you are looking at a prospect, you can filter the activities (in the top right of the activities table) to visits. That will cut out all other activities. In the future, we may also add a number somewhere as well so you can use it for reporting purposes more easily.