Pardot has always had a public preference center to which you could add certain lists. While this is great for most companies, organizations that sell multiple product lines or sell in different countries have a need for multiple preference centers (e.g. one for US clients and one for German clients).
You can now set up as many preference centers as you would like. You still designate which lists you want to be public and give them labels the way you did before (Go to Segmentation and then edit the lists in question). Then go to Emails and click Email Preference Pages. You can create a new page and add or remove lists that you would like to include in it.
You will still use the same variable tag (%%email_preference_center%%) for your default email preference center. For any custom preference centers, simply use the direct link to the page you create.
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Yay! The ability to define multiple Email Preference Center pages is going to help big time in achieving our goals for segmenting our communications, keeping more leads, and keeping customers happy!
Plus, other related features are noteworthy:
I’m so glad that the Segmentation List page lets you define lists that are both Public and Dynamic. That means we can let our customers control their preferences, while still populating lists according to rules and CSV imports.
I’m also glad to have found a link to the Unsubscribe Page (on the Emails page) where you let me define HTML for the opening content. The automatic option to re-subscribe totally rocks for click-happy recipients, but we can probably include the following opening statements: “Your email address has been removed from ALL email communications. (Note: Unsubscribing will also prevent support notifications about products for which you are an active customer.)” We can also provide links to an Email Preference Center right on the Unsubscribe page.
Thanks so much for the feedback! It should be quite helpful.
Also, you are right on the unsubscribe page. Some people do get click happy so the note you mentioned is definitely useful!
Glad to see this new functionality. I think it will really help us with giving the right list of lists to the right audiences.
This is a great feature, as we have websites in 6 languages.
However, my default Preferences page no longer alphabetizes the lists in the same manner. Now the Preference Center seems to alphabetize according to LABEL, not NAME of list.
We have one list which we want to always display at the top. How can we do so now? We originally had the “Name” field include a period in it, which made that item go to the top. That no longer works.
Great point Lara! We just switched it back and the change should be out shortly. Thanks for letting us know!
Also, how do you change the Before Form content and After Form content now? The form is removed from Admin > Marketing > Forms, and the new location under Emails does not have the option to edit the content. If I want to change it over to French or German, I need to edit that content.
Would also love to see the option of Labels on the lists – so I can use the proper French or German names of my generic lists.
Great points. We’ll make the content as configurable as the unsubscribe page (not super configurable but slightly). We’ll also allow you to change the field (email) label and success message. Wider changes would need to be done in the layout template.
List labels are a lot trickier and are probably a good battle for another day.
I’ll get back to you on this — thanks for the ideas!