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List-specific opt-out status now easily visible in your CRM

Pardot allows your sales reps to add and remove prospects from nurturing lists (that you designate to be visible to them) right from within your CRM system. It was previously difficult, however, to determine whether or not the prospect had already opted out of those specific lists (since opting-out doesn’t actually remove a prospect from a list, it simply prevents emails from being sent to them). We have made a quick UI change to show an X and an (unsubscribed) surrounding the list name. This makes it very easy to determine at a glance whether or not a prospect is able to receive certain types of communications.

List-specific opt-out view in Pardot

List Opt-out Pardot

List-specific opt-out view in a CRMList Opt-out View: CRM