When building drip nurturing programs, we often came across scenarios where it’d be useful to either jump forward or re-combine branches. A good example of this is when a prospect opens one of your emails, you may want to notify a user, but then continue the rest of the drip program logic. Alternatively, you may want to skip forward to the “conclusion” of a drip nurturing program if a prospect interacts with an email in a particular way.

Today, we’re excited to formally announce the ability to jump forward to any “future” email send step:

Drip "Jump to Step" in Action

This more flexible control over the flow of prospects through drip programs really opens up the possibilities for us to add a ton more options for conditional branches based on field values, activities, or other actionable data Pardot is already gathering for you.

What ideas do you have for using this new option? What additional options are you excited to see added to Pardot drip nurturing programs in the future?

Zach Bailey


8 responses to Drip Nurturing “Jump to Step” Action

  1. This is great! We currently have a drip program that we’ve essentially had to break into two separate drips just for this exact scenario. Will make reporting and everything else much easier to be able to keep it all together in one drip.

    Good job – impressed with how much the Pardot platform has grown in the year that I’ve been using it.

  2. Great addition, I have a few drip campaigns that could be simplified with this.

  3. Yeah!!! Thank-you Pardot, this is really a great feature and was so excited this was in the works, and it’s here!

    A great compliment for this and for those of us trying to recycle content into drips from one off email campaigns would be fine tuning, being able to apply to a suppression list to a particular drip step.

    Vote for it here: http://ideas.pardot.com/forums/36996-ideas/suggestions/1526943-ability-to-suppress-lists-at-different-points-in-a

    • Woohoo! Thanks, Mike – we’re really excited too. This is a great foundational feature that allows us to start taking a look at some more advanced options like the idea you have.