In the past, some objects in Salesforce weren’t able to sync back and forth with Pardot, like cases and activity history. To solve this problem, we’ve released a new custom objects feature that will allow Pardot to build automation rules, segmentations, and dynamic lists around any custom or default objects in Salesforce that are NOT default objects in Pardot (when we use the term custom objects, we’re referring to anything that isn’t already supported in Pardot — basically, anything outside of prospects, opportunities, and accounts). You can use this feature to sync custom objects from Salesforce to Pardot that might not have mapped over in the past.
A common use case for this would be to sync activity history from Salesforce into Pardot, so that you can see items like call and email history under your prospect records using the new “Related Objects” tab.
(Note: only custom objects related to contacts or leads will sync to Pardot. Syncing between objects in Salesforce and their corresponding custom objects in Pardot will follow the same syncing pattern as any other synced element in Pardot.)
You can then run automation rules based off of the activity history data that is being pulled into Pardot.
To learn more about setting up custom objects in Salesforce and Pardot, using custom objects with automation rules, and managing your custom objects, please visit our Knowledge Base article.
Custom Objects will be included in Ultimate accounts and available at the Enterprise level for an additional cost. This feature will not be available at the Professional level.