Concept

You can now drill into a the hard or soft bounce stats for an email deployment and see not only a list of prospects who bounced, but why they bounced. You can then export the prospects and bounce reasons as a CSV.

List Email Screen Shot

Exportable Bounce Reasons

One to One Email Screenshot

One-to-One Email Bounce Reason

For a long time, we were afraid that showing bounce reasons would amount to tacit encouragement of blindly emailing to purchased lists (which violates our terms and hurts email reputation). The fact of the matter is we will always have a small portion of our users that need education around why this is a bad idea. However, we should not punish the entirety of our good user base who could use this information effectively because of a few bad apples (you know who you are!).

The next step here would eventually be pushing bounce reasons into the CRM.

Adam Blitzer

Posts Google+

4 responses to Bounce Reasons Explained and Exportable

  1. This is great!

    Would it be possible to add this information when you click on a bounced email from a prospect’s activity history as well? This would really help us debug bounced autoresponder emails from our content forms.

  2. Thanks for the feedback Alex! That is definitely something we plan to add. We agree it would be helpful for one to one emails.