You can now click on the unique prospect or unique opportunity numbers in the paid search (Google AdWords) report to drill down and see a list of prospects for a given AdWords campaign, ad group, or ad.

Paid Search Report

Paid Search Report - Opportunity Drill Down

Note that Pardot pulls the first three stats (clicks, cost, and cost per click) directly from your Google AdWords account. If your ads were created long before you set up your AdWords connector, your total clicks could seem low when set to the “All time” date range vs. viewing them directly in the AdWords interface.

More information on Pardot’s Paid Search Report

Adam Blitzer

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