60% of the buyer’s journey is complete before a buyer even reaches out to sales. (Corporate Executive Board)
It’s a stat you’ve probably heard by now, but how often do you stop to think about what it actually means? As a marketer, you’re no longer just responsible for forming a favorable first impression; you’re responsible for a majority of the interactions that a prospect has with your brand.
So how do you ensure that their experience, from capture to close, is a positive one?
77% of business buyers want different content at each stage of the product research process. (Pardot)
First and foremost, you have to have a thorough understanding of the buyer’s journey—not just who your buyer is, but how they progress from awareness to purchase, their specific needs at each step along the way, and how you can cater to these needs. Sound complicated? Luckily, today’s marketing tools can help, and our new interactive infographic explains how. Read up on each stage of the buyer’s journey, get tips on how to appropriately market to buyers at each stage, and learn how marketing automation can simplify the process. So take a walk through the buyer’s journey, and let us know your thoughts in our comments section!