Contact | Client Login | Search

Take a free product test drive today

  Home » Products » Features » Web Analytics

Campaign ROI Calculator

The disconnect between marketing and sales tools, preventing any kind of meaningful data analysis has been a consistent problem for B2B marketers. Prospect Insight solves this by tying your CRM's sales opportunity data to your paid search results, allowing you to calculate well beyond a simple cost per conversion. Metrics such as cost per vetted prospect, cost per opportunity, cost per sale, and ROI will allow you to shape your marketing strategy and improve your bottom line.