Getting your marketing message to resonate with your target consumer in today’s increasingly crowded marketplace is one of the greatest challenges facing marketers today. The internet and related technologies have revolutionized the face of today’s marketing arena, creating consumers that are more empowered and markedly more sophisticated than their predecessors.
Traditional marketing campaigns have lost their efficacy as more sophisticated marketing automation campaigns have taken over. Pardot’s marketing automation software helps you maximize your company’s marketing efforts with minimal time and resources.
What is Marketing Automation?
Simply put, marketing automation works to automate your marketing communication programs. With a marketing automation platform in place, your marketing and sales teams will be able to automate and optimize your lead generation and nurturing programs from the very first contact you have with a prospect through the entire sales process.
How Does Marketing Automation Work?
Marketing automation integrates email marketing, reporting technology, and your lead generation and nurturing efforts to create a true sales ecosystem. It allows you to create timely, structured communication programs with all of your prospects, with minimal time and resources.
How Can Marketing Automation Help You?
Marketing automation helps your company save time and resources by automating many of your lead nurturing programs effectively and efficiently. You can set up convenient drip marketing campaigns that automate your email campaigns, social media activities, and streamline your reporting, all of which allow you to concentrate on the bigger picture – growing your business.
Types of Marketing Automation Campaigns
Marketing automation can be used to run all types of marketing campaigns, ranging from traditional branding and lead nurturing campaigns to upsell and cross-sell efforts.
Who is Pardot?
Pardot, an ExactTarget Company, is a leader in marketing automation, committed to serving businesses in their quest to optimize their marketing programs while maximizing their lead generation and nurturing efforts.
Pardot’s Marketing Automation Suite
With Pardot, you can sync your sales and lead systems with our platform’s deep integration with all of the leading CRM databases, including SalesForce. Your leads are optimally managed through your lead scoring, lead nurturing and your CRM system.
How Can I Try Pardot Risk-Free Today?
Easy – just select an option below and fill out the form. One of our advocates will get in touch with you! There is no obligation and billing information is not required, simply fill out our short form. A Pardot representative will be in touch soon – via your contact information provided below – to activate your test drive account.