It’s hard to have a conversation about marketing automation these days that doesn’t include lead nurturing.

Automated lead nurturing is one of the standout features of marketing automation platforms and has captured the attention of sales and marketing departments alike. Having the ability to build relationships with prospects automatically is a hard capability to ignore, and one that is having a significant impact on businesses.

According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. tweetbutton

But what if you’re just starting out in the marketing automaton game and have some unanswered questions? Well we’ve put together the SlideShare presentation below to help cover all the basics of lead nurturing. Check it out and start becoming a nurturing expert today!

Want to learn even more about lead nurturing? Check out our interactive Lead Nurturing Lab!

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