Drip marketing campaigns make it easy and efficient to get your message out to your prospects. It’s so easy, in fact, that you might be tempted to send out more messages, that are less targeted, than you should. With that in mind, we’ve come up with five things to NOT do with your drip marketing campaigns:
2. Don’t send out ‘salesy’ content. You’ll turn your prospects off and make them less responsive to your messages. Instead send helpful, meaningful content. As with all content, the more compelling it is, the more it will resonate with your target audience.
3. Don’t repeat messages. As great as your latest “Top 10 List” is, sending it once is enough. Let your prospects share your messages for you, if they choose to.
4. Don’t make it impersonal. Emails are impersonal by nature so you need to work hard to personalize your messages. Using dynamic content can greatly add to your emails’ credibility. Messages based on user actions on your website, the marketing material they downloaded, or their level of interest are great ways to personalize your messages.
5. Don’t email your entire database. Drill down, segment, and target for each message as deeply as possible. The deeper your segmentation goes, the more customized your marketing messages can be.
Keeping these 5 tips in mind will help you improve your company’s email effectiveness, and minimize your unsubscribe rate.