Landing pages comprise the most important element of your company’s website. Landing pages guide incoming traffic to your site to take a desired action, such as providing contact information or signing up for an email list. They also provide considerable insight into prospect behavior and intentions. Because landing pages are so important to successfully converting visitors into prospects (and prospects into customers), it’s important to optimize their design and content to yield the highest conversion rate possible. This series will outline best practices for landing page optimization by addressing the following questions:

  • What are landing pages?
  • Why are they so important?
  • What are the most effective ways to optimize landing pages?
  • How can visitor data help you further improve your site’s landing pages?

Stay tuned for Part 2, where we will discuss the importance of a good landing page and the functions it serves.

jennifer.b

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