Home » Knowledge Base » User's Guide » Marketing

Visitors

Concept 

The visitors report displays a list of all captured sessions of anonymous visitors and identified prospects to the website. You can filter the sessions by date range (change the date range and click Go) and also by View. There are three views available: 

1. Identified Visitors: Displays all visitors who visited two or more pages and had their organizations identified by Prospect Insight.
2. Active Visitors: Displays all visitors who visited two or more pages, regardless of whether or not their organizations could be identified.
3. All Visitors: Displays all visitor sessions.

Visitors Table

The Visitors table  displays the following information: 

• Prospect – Displays the name of the prospect, if available, who visited. You may click the Create / Assign link to change the anonymous visitor to an identified prospect. When converting an anonymous visitor into a prospect, it is recommended that the naming convention be anonymous@companyname.com
• Page Views – Displays the number of pages viewed by the visitor. Click the hyperlink under Page Views to review each page and the amount of time spent on that page by the visitor.
• Browser – Identifies the Internet browser utilized during the visitor session
• Operating System - Displays the type of operating system utilized during the visitor session
• Hostname / Referrer – Displays information related to the referring website, the search term / URL requested and the DNS Name (if identified) / IP address of the anonymous visitor.
• IP Address – Displays the TCP/IP address of the visitor
• Referring URL – Displays the URL which directed the visitor to the site (e.g., a link from a third party site)
• Search Term – Displays the natural or paid search term which brought the visitor to the site
• WHOIS – The IP address is compared to a number of databases to attempt to identify the employer of the visitor.
• First Page View – Displays the date and time when the visitor session began.

Exporting the Visitors Report

1. Select the View and Date Range would like for the export and click Go. 
2. Click the CSV icon in the top right of the table.
3. Your export will load immediately for very small data sets and run in the background for larger ones. You will receive an email notifying you upon completion and providing you with a link to the file.

Top of Page | < Previous Page