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  Home » Knowledge Base » User's Guide » Marketing

Marketing

Learn how to create a marketing and sales campaign, including automation rules, emails, landing pages, and more.

Automation »

Set up automation rules and drip marketing programs with an intuitive logic builder.

Campaigns »

Campaigns allow you to tag your visitors, prospects, and campaign items according to marketing themes (e.g., General Website, Google AdWords, etc.).

Content »

Create personalized content blocks and call-outs and display them to prospects based on their profiles.

Email »

Set up email templates to use for bulk deployments, drip programs, and form auto-responders

Forms »

Set up form and form handlers and see your visitors convert into prospects on your website.

Landing Pages »

Landing pages allow to streamline conversion paths for visitors from your advertising campaigns. Test and improve your designs using multi-variate testing.

Paid Search

Prospect Insight can hook into your Google AdWords account and track prospects that reach you through paid search.

Segmentation »

Organize your prospects into lists for emails and drip programs. Also set up profiles to use when grading prospects against your ideal customer profile.

Site Search

Prospect Insight can crawl your site map, serve up relevant search results for your visitors, and provide reporting on their queries.

Visitors

Displays a list of all captured visitor sessions of anonymous visitors and identified prospects to the website.