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Link Tracking
Concept
Prospect Insight uniquely tracks all links in emails to the recipient, allowing you to determine who clicked on your links and track any further activity on your website. When you click the Send button on an ad-hoc email blast or a form autoresponder is sent on your behalf, all links beginning with http are automatically rewritten using your tracker sub-domain (typically http://www2.site.com assuming that your domain name is http://www.site.com).
Because these links are unique to each recipient, it can cause very occasional false positives in the event that the email is forwarded. If for example, Prospect A forwards his email to Prospect B and Prospect B clicks a link, it will appear as though Prospect A has taken the action.
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