Campaigns allow you to tag your visitors, prospects, and campaign items according to marketing themes (e.g., General Website, Google AdWords, etc.).

Campaigns

Campaigns allow you to tag marketing items by campaign theme and determine marketing ROI.

Tracking Code

Implementing Prospect Insight tracking is a similar process to what you might do with any other popular web analytics tool. Simply add a snippet of tracking code to any page that you want to monitor and any actions taken by your visitors will be recorded for your analysis.