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Landing Pages
A landing page is a specific web page that a visitor typically reaches after clicking a link or advertisement. This page generally displays content that is specific to the advertisement, search keyword, or link clicked. Simply driving visitors directly to one's home page can be an ineffective method of converting prospects. They are simply presented with too many choices. A landing page presents a streamlined path designed to elicit a specific action by the visitor.
Landing pages will often be customized in paid search, email or other advertising campaigns, as a way to both monitor the effectiveness of paid ads as well as a way to supply copy, images, or other content that is specifically targeted to the advertisement.
Prospect Insight™ makes it easy to manage multiple landing pages within your campaigns. Simply create a new landing page within one of your campaigns, associate a layout template with it, choose a form that you would like your prospects to see, and watch your prospects start to roll in.
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"Prospect Insight helped us identify prospects that would have otherwise been abandoned due to the lack of a meaningful conversation early on in the lead nurturing process."
