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Connector
A connector allows Prospect Insight™ to tie into a third party application such as a CRM system, paid search provider, or email marketing solution. Data can be passed back and forth between the two applications allowing a user to manage many formerly disparate marketing channels from within Prospect Insight.
Admin users typically set up any applicable connectors when the account is first created, but these can be added or edited at any time through the My Account interface.
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"Prospect Insight helped us identify prospects that would have otherwise been abandoned due to the lack of a meaningful conversation early on in the lead nurturing process."
