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Assign
Assigning prospects is how marketers pass leads on to the sales staff. When a marketer deems a prospect to be qualified, he or she will assign the record to another user (presumably a sales rep). The prospect will then be transferred to that user's integrated CRM account and the user will also receive a notification via email.
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"Prospect Insight helped us identify prospects that would have otherwise been abandoned due to the lack of a meaningful conversation early on in the lead nurturing process."
