As marketers become more and more digitally savvy, it’s becoming clear that consumers have raised their expectations of marketing campaigns.

In exchange for personal information, purchase history, and the countless other datapoints driving the big data trend, customers expect timely, relevant, and valuable marketing, not just the broadcasted campaigns of the past.

In order to succeed in today’s crowded marketplace, marketers need to personalize their marketing and web experiences for their customers and sales prospects alike. However, according to a new study from Econsultancy, many marketers are struggling to implement personalization in their digital marketing efforts.

We’ve create the infographic below to provide a concise view of the current state of personalization and how marketing automation platforms can help marketers tailor their digital efforts for more impact and better results.

Automation-for-Personalization-Infographic

Learn even more ways to personalize your marketing in our free white paper “Double B2B Conversions.”

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  1. Digital Marketing: Automation in the Age of Personalization – Infographic | The Main Street Analyst - May 6, 2013

    [...] Source: Pardot [...]

  2. Marketing: automación en la era de la personalización #infografia #infographic | TICs y Formación - May 12, 2013

    [...] Embedded from Pardot [...]

  3. The Benefits And Opportunities Of Digital Personalization For Marketers [INFOGRAPHIC] - AllTwitter - May 13, 2013

    [...] below infographic from Pardot examines where we are with digital personalization – the benefits of devoting resources to [...]

  4. Infographic: The Situation with Digital Marketing Personalization | Marketing Technology Blog - May 13, 2013

    [...] We just posted an infographic on Mass Marketing versus Personalization that spoke to the advantages of personalized communications over batch and blast style marketing. Pardot has developed the following infographic speaking to Marketing Automation and Personalization. [...]

  5. Infographic: Automation and Digital Marketing Personalization | Lord of the Net - May 13, 2013

    [...] We just posted an infographic on Mass Marketing versus Personalization that spoke to the advantages of personalized communications over batch and blast style marketing. Pardot has developed the following infographic speaking to Marketing Automation and Personalization. [...]

  6. ¿Cuáles son los principales beneficios y oportunidades de la personalización en el marketing digital? | IMpulsame - May 14, 2013

    [...] En la nueva era digital, todo gira en realidad en torno a la personalización. Si todavía no se ha dado cuenta de la necesidad de apostar por la personalización en sus acciones de marketing digital, le invitamos a echar un vistazo a la siguiente infografía de Pardot: [...]

  7. ¿Cuáles son los principales beneficios de la personalización en el marketing digital? | Hasten Media - May 14, 2013

    [...] la nueva era digital, todo gira en realidad en torno a la personalización. Echarle un ojo a la siguiente infografía si os interesa saber más sobre el [...]

  8. The Six Basic Human Anxieties Social Media Take Advantage Of | This Is Jah Smith DOT com - May 15, 2013

    [...] Infographic: The Case For Personalization In Digital Marketing (Pardot) Consumers don’t want to give away their personal data if their not getting a personalized web experience in return. Check out this handy infographic outlining what you need to know about personalizing your marketing efforts and even automating the operation. Read > [...]

  9. The Six Basic Human Anxieties Social Media Take Advantage Of | Digital Wealth - May 15, 2013

    [...] Infographic: The Case For Personalization In Digital Marketing (Pardot) Consumers don't want to give away their personal data if their not getting a personalized web experience in return. Check out this handy infographic outlining what you need to know about personalizing your marketing efforts and even automating the operation. Read > [...]

  10. The Six Basic Human Anxieties Social Media Take Advantage Of | TechDiem.com - May 15, 2013

    [...] Infographic: The Case For Personalization In Digital Marketing (Pardot) Consumers don’t want to give away their personal data if their not getting a personalized web experience in return. Check out this handy infographic outlining what you need to know about personalizing your marketing efforts and even automating the operation. Read [...]

  11. The Six Basic Human Anxieties Social Media Take Advantage Of - Daily Small Talk - May 15, 2013

    [...] Infographic: The Case For Personalization In Digital Marketing (Pardot) Consumers don’t want to give away their personal data if their not getting a personalized web experience in return. Check out this handy infographic outlining what you need to know about personalizing your marketing efforts and even automating the operation. Read > [...]

  12. For Marketers, Success Is Doing Big Data Right - James M. Connolly | Big Data Republic - May 15, 2013

    [...] Embedded from Pardot [...]

  13. The Six Basic Human Anxieties Social Media Take Advantage Of - May 15, 2013

    [...] Infographic: The Case For Personalization In Digital Marketing (Pardot) Consumers don’t want to give away their personal data if their not getting a personalized web experience in return. Check out this handy infographic outlining what you need to know about personalizing your marketing efforts and even automating the operation. Read > [...]

  14. Il destino del marketing è personalizzare | misurare la comunicazione - May 20, 2013

    [...] Secondo Pardot il 94% dei professionisti del marketing ritiene che personalizzare l’offerta sia decisivo per avere successo e riuscirci significa aumentare le vendite del 19%. [...]

  15. PERSONALIZZA IL TUO MARKETING | iFreedom - June 3, 2013

    [...] Secondo Pardot il 94% dei professionisti del marketing ritiene che personalizzare l’offerta sia decisivo per avere successo e riuscirci significa aumentare le vendite del 19%. [...]