Most of the leads you are sending your sales team aren’t going to buy.
That might sound a little harsh, so before you prepare to defend your marketing campaigns and lead qualifying process, let me clarify: this is due to no fault of your own.
This means that over half your database needs to be nurtured to a sales-ready state before they can be passed on to sales as legitimate opportunities. This means valuable, one-to-one interactions with all of these leads. However, if you have any concept of your database size, you know that there’s no way that kind of interaction is feasible on that scale… or is it?
Fortunately, automated lead nurturing can put the nurturing process on autopilot and notify you when leads are in a sales-ready state. With such intelligent functionality, behavioral triggers, and easy setup, nurturing can build valuable customer relationships on a massive scale. We’ve created the infographic below to help walk you through the basics of lead nurturing and what it can offer your company. Take a look!
Want to learn even more about lead nurturing? Check out our interactive Lead Nurturing Lab!
Download this infographic.