Content marketing has made quite a splash in 2012. It seems like every marketing blog (including this one!) has been writing about content creation, strategy, best practices, and a hundred other aspects of the growing trend.
However, one topic has been woefully absent from this tidal wave of writing on the subject: how to measure content marketing success. In a business world where analytics are finally giving marketing departments accountability and control over their budgets, blindly creating content with no strategy in place to measure it is a significant step in the wrong direction.
In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marketers are attempting to measure their results. We have put together the infographic below based on some of the survey’s key findings to create a clearer picture of where marketers are performing well and where they need to improve.
Download this infographic.
Interesting Infographic But I think that a lot of marketers are focusing on wrong metrics. After all what is the use of unique visitors if you cannot convert them into leads and then ultimately into clients. In the past I also used to monitor many metrics such as unique visitors, number of followers on twitter, but with time I realized that the main thing which matters is the quality of visitors/prospects and not quantity. Any way thanks for creating this infographic