In recent years, marketing has evolved from an artform based on guesswork to an exact science — at least, in theory. The advanced reporting tools now available through marketing automation platforms and free tools such as Google Analytics allow marketers to gauge their own successes and failures like never before, but how many B2B marketers are actually taking advantage of this insight? We set out to answer this question in a recent survey of B2B marketers and the use of marketing metrics. Check out the following infographic of our findings for a glimpse into how marketing measures itself.

Marketing Metrics Infographic

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Molly Hoffmeister

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