Wouldn’t it be nice to have the tedious process of nurturing leads to a sales-ready state automated for you? Your emails to leads would always be relevant, your sales pipeline would have fewer leaks, and you would have more time to focus on projects that matter. Sounds pretty good right? Well drip marketing campaigns do all of that and more for marketing and sales teams everyday.

Drip campaigns are automated processes that send a set of messages or content to sales leads at the right moment to move them through the sales cycle.  Drip campaigns allow you to consistently “touch” leads with relevant information based on time intervals, actions taken by prospects on your website, or other parameters, freeing up valuable marketing and sales resources without neglecting your prospects

Want a deeper look at drip marketing? We’ve put together the infographic below to showcase just a piece of what you can do with drip campaigns. Review several popular types of drip campaigns, hone your skills with best practices, and see for yourself what a drip campaign can do with an illustrated example. Take a look!

Drip Marketing Infographic

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37 responses to The Basics of Drip Campaigns [INFOGRAPHIC]

  1. Excellent article. A drip campaign with quality content and relevant, interesting information will always be successful. Readers don’t mind getting emails from a trusted source.

    • Thank you so much for your comment Steven. Sounds like you’ve had some success of your own with drip campaigns!

  2. Hey Matt, thanks for the article.

    We are in the middle of planning out our drips. What are some suggestions for companies that don’t have a lot of content, and don’t want to be pushy with the sales and promotion emails.

    • Great question Lori! If you don’t have a lot of original content, you can curate relevant content from other sources. Just pointing prospects in the direction of helpful content, even if it’s not yours, can help establish you as a thought leader!

      Pardot also allows you to control the number of emails your prospects can receive in a given time period so you never come off as pushy.

      If you are looking for some help with your drip campaigns, you can also attend one of our free training webinars. There is a great session on drip campaigns next Tuesday! You can sign up here: http://www.pardot.com/training

      • Hey Matt,

        I’ve taken that training course, and it’s great for the technical on how to do it, I’m not worried about that – Pardot makes that easy.

        I’m looking more on the “strategy” of the drips – when to send which type of email to a specific person (visitor, prospect, prospect who has already spoken to a sales rep, closed lost prospect etc.)

        I saw the webinar “Guide to Killer Drips”, and this was really good, do you recommend anything else along this same line?

        • Lori,
          I’m so glad you found the webinar useful! “Guide to Killer Drips” is certainly one of the best strategy resources we have out there.
          Your client advocate here at Pardot is also a tremendous resource for putting a strategy into place. They’re here to help in any way they can.
          We also have some more content coming soon that is focused on the strategy behind drips so I’ll keep you posted!

  3. Hey Matt, what’s the difference between a DRIP and a TRIGGERED campaign, particularly in regards to using PARDOT? These terms seem to be interchanged all over the Internet. What gives? Thanks! Colleen

    • Great question Colleen. This is just my understanding so I could be wrong, but I believe triggered campaigns are usually just one email. For example, you could have a triggered email that is sent on a customer’s birthday or when renewal time comes around.

      Drip campaigns are comprised of multiple emails triggered by time or user action. So you could have a renewal drip that reminds a customer every week to renew, and stops reminding them or suggests an upgrade when they DO renew. Pretty cool right? :)

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