In case you missed it, here are just a few of the articles and news stories that mattered in the marketing world this week:

Salesforce Named World’s Most Innovative Company

This week, Forbes released their list of the 100 most innovative companies in the world, with cloud computing giant salesforce.com topping the list. Salesforce has had a big year, making huge acquisitions in the social space, shelling out over $1 billion for companies like Radian6 and BuddyMedia. This new push into the social space is just another step in a long line of industry innovations from salesforce.com.
Read the full story on Forbes>>

Six Skills That Make Marketers Successful

The role of the modern marketer is always changing. It takes a diverse set of skills to not only keep up with the pace of innovation facing marketers, but to quickly adapt and excel. Marketers no longer need a good phone voice or rolodex of major media outlets. Creativity and flexibility have become much more prized traits as the ground under marketers’ feet continues to shift.
Read the full story on Pardot>>

The Key to B2B Marketing? Think Like B2C

B2B marketers have always received a bad rap for lacking the flair of their B2C counterparts. However, this reputation is more than a little unfair for marketers in the B2B world. It is no simple task to make the notoriously dull products and services of the B2B space exciting and desirable. However, a new article from MarketingProfs suggests that the best way to accomplish this may be to start marketing your brand like a consumer-facing company.
Read the full story on MarketingProfs>>

Multivariate Testing Gets Simplified

Multivariate testing can sound like an intimidating and technical process to many marketers. But for anyone who has ever worried about the optimal layout or best call to action for a landing page, multivariate testing can be a huge time saver and an effective way to maximize your page conversions. That is why we have created a helpful diagram that illustrates the process of multivariate testing and what it can do for marketers.
Read the full story on Pardot>>

Weekend Reading: Marketing Lessons From Rock Climbing

If you are looking for an entertaining and informative read this weekend, check out Jenna Hanington’s article “4 Lessons Marketers Can Learn from Rock Climbing.” Inspired by a recent trip Pardot’s marketing team took to our local rock climbing gym, the article offers useful marketing lessons such as being adaptable and having the courage to take risks. If you are an avid rock climber, active outdoor enthusiast, or just appreciate a creative take on the marketing profession, this article is a must read.
Read the full story on Pardot>>


What are some other great marketing stories you’ve found this week? Let us know!