In case you missed it, here are just a few of the articles and news stories that mattered in the marketing world this week:

Start Measuring Your Twitter ROI

Despite being an almost ubiquitously used tool by marketers, Twitter remains a notoriously difficult channel to tie back to your revenue. Many marketers have fallen into the pattern of sending out tweets and hoping for the best, but there is a better strategy! There are a number of different tools available for marketers to track the ROI of their Twitter strategy. We’ve assembled a list of 6 of these tools to help you better track the impact and efficiency of your tweets.
Read the full story on Pardot>>

Google+ Goes Enterprise

This week, Google started testing an initial release of enterprise-level features for its Google+ social network. The search giant indicated early last year that there were plans to release enterprise features that were currently only in use internally. Clay Bavor, product management director of Google Apps, wrote in a blog post that “organizations that have gone Google will be able to use the business features of Google+ for free through the end of 2013 while we continue to add more features and administrative controls designed for organizations.” Initial reports of specific features are unclear, but more details will surely be forthcoming over the next few weeks.
Read the full story on PCWorld>>

You Can Automate Tweets… Half the Time

Companies designed to help businesses manage their social presence have been around almost as long as social media itself. Popular among them are services like Hootsuite and TweetDeck that help marketers send automated messages on predefined intervals. However, these tools have sparked controversy over the ethics of spamming users with automated posts and the overall impact of automated posts on social engagement. This week, Fast Company published an in-depth look into the value of automated tweets and the best strategy for businesses to ultimately adopt.
Read the full story on FastCompany>>

Prepare Yourself for Dreamforce

Conference season is in full swing and we are just two weeks away from one of the largest shows of the year: Salesforce’s annual Dreamforce conference. Whether you are in sales, marketing, or IT, ensuring you have a successful trip to San Francisco requires careful planning and organization. To help you in that planning process, we have assembled a list of 5 tips to help you properly plan your conference and get the most from your experience.
Read the full story on Pardot>>

What are some other great marketing stories you’ve found this week? Let us know!