Pardot » News Articles

How Real-Time Analytics Help Email Marketers

Molly Hoffmeister — Fri, 17 May 2013 22:53:21 +0000

How to Create Mobile-Friendly Emails

Molly Hoffmeister — Mon, 13 May 2013 20:18:44 +0000

Global open rates for email messages are overwhelmingly trending mobile, with 38% of emails today opened on mobile devices, according to a recent ExactTarget white paper, “Designing for the Mobile Inbox.” While b2b emails have a lower percentage of mobile opens—anywhere from 10% to 30%, depending on the audience—business marketers need to pay careful attention to the content and design of their messages to make sure they’re readable.

Growing Profits with Marketing Automation

Molly Hoffmeister — Wed, 01 May 2013 18:31:02 +0000

Embracing a new world: New ownership preserves quirky — and productive — work culture at Pardot

Molly Hoffmeister — Wed, 24 Apr 2013 18:18:56 +0000

Since Pardot was named metro Atlanta’s top workplace last year for small companies (150 employees or fewer), it has undergone a name change, bade farewell to the CEO/co-founder and been acquired by a public firm with a global reach.

Yet, employees engaged in Workplace Dynamics’ survey, conducted soon after the upheaval, responded with enough upturned thumbs for the newly christened “Pardot, an ExactTarget Company” to repeat as leader of its division.

Not Just Content, Dynamic Content

Molly Hoffmeister — Fri, 15 Mar 2013 14:38:02 +0000

Pardot’s Adam Blitzer discusses five ways that marketers can take advantage of a powerful and underused tool: dynamic content.

The Golden Rule of Marketing Automation

Molly Hoffmeister — Tue, 12 Mar 2013 14:48:12 +0000

Pardot’s Mathew Sweezey discusses the golden rule of marketing and the three principles that today’s marketers must understand in order to follow it.

Wistia Boosts Conversion Rates Nearly 30% With ExactTarget

Molly Hoffmeister — Mon, 11 Mar 2013 18:14:12 +0000

With a small staff and limited marketing budget, officials at online video hosting company Wistia were looking for automated ways to nurture their leads. Learn how Wistia was able to increase its conversion rate from free to paid model by 30% and double its customer base with Pardot’s marketing automation.

Considering A Marketing Automation Solution? 5 Simple Tips for Implementation

Molly Hoffmeister — Tue, 19 Feb 2013 16:52:15 +0000

For businesses considering marketing technology, Pardot’s Adam Blitzer shares five tips for a successful implementation of a marketing automation solution.

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

Molly Hoffmeister — Tue, 12 Feb 2013 15:02:52 +0000

Pardot’s Mathew Sweezey discusses his findings from researching B2B companies on the Fortune 500 list and the marketing tools they employ.

Implement Marketing Automation to Drive Digital Marketing Success

Ryan Johnston — Fri, 08 Feb 2013 21:26:23 +0000

For businesses considering marketing technology, Pardot’s Adam Blitzer shares five tips for a successful implementation of a marketing automation solution.