Pardot’s advanced visitor and prospect activity tracking records all activities that have occurred with a prospect, even prior to conversion. You can view a log of all prospect touch points during the sales process – the pages your prospect has visited, files downloaded, email correspondence, and more.
Each touch point with a prospect can help build the prospect’s profile and score. As prospects interact with your website, their score will increase based on the action taken. By tracking activities and using a customized scoring system, your most qualified and active prospects rise to the top.
With this information, you can nurture leads much more efficiently and help your sales team close more deals.