You know a lot about your prospects. You know their titles, their geography, their activity level (score), and a lot more. Why show the same website content to everyone? Now you can set up dynamic content and change call-outs, messages, or other areas of your website based on prospect fields.
Using Pardot’s dynamic content functionality, you can display certain HTML content on your website or Pardot forms, landing pages, layout templates and emails based on a prospect’s score, grade, or field value for default fields or custom fields. As people match the criteria set for your dynamic content, a variation of content will display where you embed the generated code on your website or email.
While Dynamic Content allows you to show specific content to your prospects based on their criteria, you can also redirect prospects to unique content after form submission based on their criteria.