Pardot can integrate with your third-party site search and provide reporting on their queries. Nothing shows a prospect’s intent like his searches on your website. If someone clicks around and finds their way to your pricing information, that is valuable to know, but if the prospect types in “pricing” as his exact search term, that is a much better buying signal.
Clicking on a specific site search in the table at Marketing > Site Search will give you more information about the search. Here, you can view configuration details, and search query information (the query, prospect name or visitor ID, and timestamp). From here, you can easily access detailed site search reports — click the View report link at the top of the page. You can also access your Site Search Report by navigating to Reports > Site Search.